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Although Canada is moving towards a phase of digital advertising, street side businesses must still rely on business signage to help bring in customers, something which is considered as the largest hurdle. One of the essential strategies for effective branding and marketing is Outdoor Signage.
For an effective outdoor signage for your business we recommend you should follow the 4 B’s :
Big – Firstly all outdoor signs should be large enough so one can easily see them. Secondly the size of the artwork should be such that it covers the maximum space provided by the sign. Sizing your text is the best way to size your sign. The basic formula: 1” letter for every 10’ distance is the minimum recommended. Eg. if you want your sign to be seen from 30’ away, go for 3” at least. However considering the complete artwork the formula of 1”:3’ is the best for maximum visibility of your outdoor signs.
Brief – For the best marketing message on the outdoor sign for your audience, always remember that “less is more!”. Since most of them would be driving, you have a very tight window of approximately 3 seconds to attract your audience. The more text you incorporate the less likely are the chances that it would be read hence failing the ultimate purpose of the sign. Therefore Keep it Brief!
Branded – If you think that 85% of your potential customers pass by your business then outdoor sign is a perfect product to promote your brand. It is important that your brand should be recognizable and the more often your target audience sees it the more recognizable it becomes. Ensure you include your logo and company colors on your signage. Also your advertising fonts should be consistent to achieve a good brand recognition.
Bold – Interesting facts to share: Full colored sign creates the best impact. Use of images creates 300% more recall than the artwork without the images. High resolution imagery should be used for best results. Studies have proven that adding extra color improves reader retention by 78%. Contrast is the key to your outdoor sign’s artwork so either use a dark background with a light text or vice versa. Do not settle for dull and boring text and make a lasting impression using these outdoor signs!
With outdoor signs being one of our specialties at eSmart Prints, we have been providing these signs in Mississauga, Toronto, Montreal and the rest of Canada since quite a while now. The quality we provide both for the hardware and print makes our customers repeat their purchase again and again. No matter whether you need a real estate / lawn sign or just a noticeable sign for your business, you can count on us. We have an astonishingly fast turnaround time and can even fulfill next day orders. So if you are in a rush and need quality outdoor signs in Mississauga, Toronto, Montreal or anywhere in Canada, do not wait and order now and we will take care of all your signage needs!